Find where your ad budget is leaking, in 60 seconds.
Drop your Google Ads or Microsoft Ads search terms export below. SpendLeak finds the terms burning money with zero conversions, the hidden themes draining budget across many terms, and the winners you should scale. Then it hands you a paste-ready negative keyword list and a client-ready summary.
Drop your search terms CSV here
or click to choose a file from Google Ads / Microsoft Ads (Search terms report, exported as CSV)
no file handy?
How to export: Google Ads → Campaigns → Insights & reports → Search terms → Download → .csv. Microsoft Ads → Reports → Search terms → Download.
Money-pit search terms zero conversions
| Search term | Clicks | Cost | CPC |
|---|
Hidden waste themes draining across many terms
| Theme (word or phrase) | Terms | Clicks | Cost |
|---|
These words and phrases appear across several different search terms that all produced zero conversions. Add them as phrase negatives to stop the whole pattern at once. SpendLeak never suggests a theme that produced any conversions, so your winners stay safe.
Scale these winners below your average costPro
| Search term | Conv. | Cost / conv. | Headroom |
|---|
These are your efficient terms with room to grow
Pro reveals every search term converting below your account average, ranked by how much profitable headroom it has.
Paste-ready negative keyword listPro
The fix, ready to paste into Google Ads
Pro gives you the complete negative keyword list, both exact-match terms and the high-leverage theme negatives, formatted to paste straight into a negative keyword list.
Client-ready summaryPro
The words, written for you
Pro writes a plain-English recap you can drop straight into a client email or report. No jargon, no em dashes, just what you found and what you are doing about it.
Free
- Reclaimable-spend headline number
- Top 5 money-pit terms
- Hidden waste themes
- Account snapshot (CPA, conv. rate, ROAS)
- Full money-pit list
- Scaling opportunities
- Paste-ready negative keyword list
- Client-ready summary
Pro lifetime
- Everything in Free
- Complete money-pit list, no caps
- Scaling opportunities, ranked by headroom
- Paste-ready negative keyword list (exact + themes)
- Client-ready summary you can send as-is
- Unlimited audits, unlimited accounts
- One key, works offline, forever